Recent journal entries

Our blog will cover a wide range of topics such as the latest SEO or PPC updates and strategies, email marketing automation, web design trends, new web development technology and various other tips and tricks to help you broaden your knowledge in this ever-changing digital world.

Robert Brady
  • PPC
  • 08.24.2018

Big Changes Coming To Google Display Network Campaigns

Over the years Google has built a massive network of websites that display advertising. These ads can be seen on blogs, news sites, mobile apps, etc. and when clicked they connect the user to an advertiser’s website. This Google Display Network (GDN) is available to Google Ads advertisers for running ads and Google claims it … Continued

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Robert Brady
  • PPC
  • 06.22.2018

Old AdWords Interface Will Be Retired on July 10th

Ever since the announcement of the new AdWords interface at Google Summit in 2016, there has been an uneasiness among experienced advertisers. The old interface has become so familiar and so comfortable. I know where everything is to the point where it’s muscle memory to know how far to move my mouse to exactly hit … Continued

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Robert Brady
  • PPC
  • 05.31.2018

What is AdWords Quality Score?

The AdWords Auction System To understand how Quality Score (QS) is used, you first need to understand a little about Google and their advertising platform AdWords. Whenever someone searches on Google there are two processes that happen at the same time. First, Google must go to their index of internet sites and find the top … Continued

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Robert Brady
  • PPC
  • 05.01.2018

Google Testing New AdWords Format

SERPs Are Always Changing Initially the ads on AdWords all appeared on the right side of search results. Later AdWords introduced a 3-pack of ads that appeared above the organic results. Then, in February of 2016 AdWords did away with the right side text ads entirely while adding a fourth ad above the organic listings. … Continued

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Robert Brady
  • PPC
  • 04.23.2018

Exclusive Features Of The New AdWords Experience

In March of 2016, Google announced the new AdWords experience. After having the “old” interface for 15 years, this was presented as a way to ensure the AdWords experience would be relevant for another 15 years, especially given the rise of video, apps and mobile devices. The new AdWords experience was invite-only for the rest … Continued

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Robert Brady
  • PPC
  • 04.03.2018

Getting Started With AdWords Promotion Extensions

What Is The Promotion Extension? AdWords offers several ad extensions which add information to your ad when displayed on search results pages. Sitelinks are those little blue links. Location extensions display the address of the advertiser. Not only do these help your ad occupy more space and be more relevant/attractive (to win those clicks) they … Continued

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Lana Phillips
  • SEO
  • 03.21.2018

A 2018 Google Algorithm Cheat Sheet

There are a lot of weirdly named Google algorithm updates out there, and we're here to help.

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Lana Phillips
  • SEO
  • 12.04.2017

Your Website’s SEO Holiday Guide

The holiday season is many of our client’s most prime times of the year for sales. For this reason, it is of uttermost importance that their websites are primed and ready for the rush of holiday traffic. Here are 8 steps you can take to ensure a healthy website that is optimized to climb the … Continued

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Lana Phillips

Is Google Shifting Its Focus From Organic to Paid Search?

When Google makes any changes to their SERP, there is always a rhyme and a reason for it.And with each algorithm or layout change comes a widespread need for adaptation from SEO and PPC marketers alike. As we all know, Google’s claim to fame as a search engine has always been showing their users the … Continued

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Lana Phillips
  • SEO
  • 10.05.2017

Online Reviews Are Growing In Importance For 2017

With more than 88% of online shoppers incorporating reviews into their purchase decisions, business reviews are growing in importance. And businesses who are afraid of managing their reviews are missing out and hurting their business through inaction. Not only do business reviews provide valuable feedback for businesses, the business reviews and the responses to them … Continued

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Lana Phillips
  • SEO
  • 06.07.2017

What Happens to Your Citations & Website After You Cancel Yext

As an SEO director, citations will forever be the lingering nuisance in my work repertoire. There’s a never-ending supply of them, and they constantly need to be coddled and shielded from outside user edits and data syndication – and it normally has to be done manually. The easy (and expensive) way out is using a … Continued

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Rory McDaniel

Creating a User Switching System for Developers in Laravel 5.4

Debugging user-related issues can be tricky. As a developer, I’m often tasked with debugging a particular error that a user may encounter. Naturally, the first step is to reproduce that issue. There are many possible solutions to logging in as another users. You could simply set the password hash on all accounts to be the … Continued

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