Recent journal entries

Our blog will cover a wide range of topics such as the latest SEO or PPC updates and strategies, email marketing automation, web design trends, new web development technology and various other tips and tricks to help you broaden your knowledge in this ever-changing digital world.

Paul Kazkyak

The Psychology Behind Successful Client Retention

Whether it is a self-preservation of emotions, moral identity, physical harm, etc. at its' root we tend to use loyalty as a way to protect ourselves.

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Lana Phillips
  • SEO
  • 01.04.2017

Vacationing With SEO: How You’re Subconsciously Using SEO

While I may be making it sound like SEO is usually thought about in terms of marketing and sales, it actually has more of a practical application in our everyday life. We all use the Internet, most of us on a daily basis. Whether you are looking for an answer to a question, a website to purchase a product, or directions to a specific restaurant, you use a search engine to locate that pertinent information.

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Zach Mettra

Bright Oak: The Story Behind The Name

Behind every brand is a story. This article is a window into how Bright Oak got started, how we came up with our name, and what has made us successful.

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Rory McDaniel

It Really Happened: How I Ended Up At Wrigley Field For Game 3 Of The World Series

I’ve been a Cubs fan my whole life. Growing up in southern Illinois, I spent countless hours each summer watching the Cubs on WGN. All baseball fans have a team that you consider to be “your team” from when you were growing up. Don Zimmer and the 1989 Cubs were my team. But as many of … Continued

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Lana Phillips
  • SEO
  • 04.27.2016

Google Reveals How You Can Improve Your Local Ranking

Search engine optimization has become a field crammed with myths and theories. Google rarely shares its secrets, so SEO professionals are required to develop their own best practices in order to rank in local search. Until recently, local ranking influences were just another Google enigma, but the search giant has at last revealed its secrets.

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Lana Phillips
  • SEO
  • 07.16.2015

The Ultimate Schema Write-up for Custom Home Builders

As you might have noticed, Schema can be a lot of extra work - it's probably the sole reason why so few websites implement it. However, as SEO specialists it's something we should all be taking advantage of. Schema.org even says, “the more content you mark up, the better.” As you become more familiar with the vast array of available properties...

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Lana Phillips
  • SEO
  • 05.04.2015

Google Rolls Out Search Updates to Improve Search Experience

Google has recently been announcing new features to improve the overall quality of every Internet search. It started last month when they announced the mobile friendly Google algorithm, which gives all mobile friendly sites higher rankings in their searches in order to give every user the best experience.

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Lana Phillips
  • SEO
  • 03.27.2015

New Mobile Friendly Google Algorithm Update: Provide A Mobile User Experience Or Move Aside

Google has stated: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

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Lana Phillips

“Harness The Power of PPC and SEO for Insane Landing Page Results” Webinar Wrap-Up

Spot the easy wins - by using Google Webmaster Tools, you can identify keywords that are converting well but have few impressions. People are liking what they see when they do see it, so this would be a great keywords to start targeting with PPC to help bring your brand to more viewers.

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Zach Mettra
  • SEO
  • 12.11.2014

Search Engine Optimization (SEO): What We Learned In 2014

One of Internet marketing’s important questions is whether it makes sense to put a marketing budget toward search engine optimization (SEO), pay-per-click advertising (PPC), or both? You’ll find a mix of opinions on the issue. Some feel that adding PPC when a site is already ranking well organically creates unnecessary expensive cannibalism—paying for clicks that would have come for free through an organic ranking. Others believe in a synergistic effect that PPC has on organic traffic. So what is the right answer?

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