Recent journal entries

Our blog will cover a wide range of topics such as the latest SEO or PPC updates and strategies, email marketing automation, web design trends, new web development technology and various other tips and tricks to help you broaden your knowledge in this ever-changing digital world.

Lana Phillips
  • SEO
  • 06.07.2017

What Happens to Your Citations & Website After You Cancel Yext

As an SEO director, citations will forever be the lingering nuisance in my work repertoire. There’s a never-ending supply of them, and they constantly need to be coddled and shielded from outside user edits and data syndication – and it normally has to be done manually. The easy (and expensive) way out is using a … Continued

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Rory McDaniel

Creating a User Switching System for Developers in Laravel 5.4

Debugging user-related issues can be tricky. As a developer, I’m often tasked with debugging a particular error that a user may encounter. Naturally, the first step is to reproduce that issue. There are many possible solutions to logging in as another users. You could simply set the password hash on all accounts to be the … Continued

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Lana Phillips

One Heck of a Time: My Visit to New Zealand

Paul answers - “Damnit, I was going to call you and say that a client was really upset, and then make you check your emails to get back to them. Oh well, you’re going to New Zealand!”

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Paul Kazyak

The Psychology Behind Successful Client Retention

Whether it is a self-preservation of emotions, moral identity, physical harm, etc. at its' root we tend to use loyalty as a way to protect ourselves.

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Lana Phillips
  • SEO
  • 01.04.2017

Vacationing With SEO: How You’re Subconsciously Using SEO

While I may be making it sound like SEO is usually thought about in terms of marketing and sales, it actually has more of a practical application in our everyday life. We all use the Internet, most of us on a daily basis. Whether you are looking for an answer to a question, a website to purchase a product, or directions to a specific restaurant, you use a search engine to locate that pertinent information.

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Zach Mettra

Bright Oak: The Story Behind The Name

Behind every brand is a story. This article is a window into how Bright Oak got started, how we came up with our name, and what has made us successful.

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Rory McDaniel

It Really Happened: How I Ended Up At Wrigley Field For Game 3 Of The World Series

I’ve been a Cubs fan my whole life. Growing up in southern Illinois, I spent countless hours each summer watching the Cubs on WGN. All baseball fans have a team that you consider to be “your team” from when you were growing up. Don Zimmer and the 1989 Cubs were my team. But as many of … Continued

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Lana Phillips
  • SEO
  • 04.27.2016

Google Reveals How You Can Improve Your Local Ranking

Search engine optimization has become a field crammed with myths and theories. Google rarely shares its secrets, so SEO professionals are required to develop their own best practices in order to rank in local search. Until recently, local ranking influences were just another Google enigma, but the search giant has at last revealed its secrets.

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Lana Phillips
  • SEO
  • 07.16.2015

The Ultimate Schema Write-up for Custom Home Builders

As you might have noticed, Schema can be a lot of extra work - it's probably the sole reason why so few websites implement it. However, as SEO specialists it's something we should all be taking advantage of. Schema.org even says, “the more content you mark up, the better.” As you become more familiar with the vast array of available properties...

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Lana Phillips
  • SEO
  • 05.04.2015

Google Rolls Out Search Updates to Improve Search Experience

Google has recently been announcing new features to improve the overall quality of every Internet search. It started last month when they announced the mobile friendly Google algorithm, which gives all mobile friendly sites higher rankings in their searches in order to give every user the best experience.

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