Our blog will cover a wide range of topics such as the latest SEO or PPC updates and strategies, email marketing automation, web design trends, new web development technology and various other tips and tricks to help you broaden your knowledge in this ever-changing digital world.
Big tech companies are talking a lot about machine learning and AI right now. And if you believe the hype it seems like everything from curing cancer to world peace will be solved once we get enough computing power and the right algorithm. While most of that is still in the distant future, for advertisers … Continued
Google Ads is always testing new formats for ads that appear on search results pages. In the beginning all the ads were on the right rail and text was very minimal. You were allowed up to 25 characters for the headline (which would be bolded), up to 35 characters each for two lines of description … Continued
Facebook has been facing immense pressure concerning their advertising platform. The Cambridge Analytica scandal really moved the discussion into the mainstream and Facebook has been making several changes throughout 2018. A Facebook post from April discussed how Facebook included additional messages in the platform to help advertisers understand policies. However, the recent announcement on August … Continued
Over the years Google has built a massive network of websites that display advertising. These ads can be seen on blogs, news sites, mobile apps, etc. and when clicked they connect the user to an advertiser’s website. This Google Display Network (GDN) is available to Google Ads advertisers for running ads and Google claims it … Continued
Ever since the announcement of the new AdWords interface at Google Summit in 2016, there has been an uneasiness among experienced advertisers. The old interface has become so familiar and so comfortable. I know where everything is to the point where it’s muscle memory to know how far to move my mouse to exactly hit … Continued
The AdWords Auction System To understand how Quality Score (QS) is used, you first need to understand a little about Google and their advertising platform AdWords. Whenever someone searches on Google there are two processes that happen at the same time. First, Google must go to their index of internet sites and find the top … Continued
SERPs Are Always Changing Initially the ads on AdWords all appeared on the right side of search results. Later AdWords introduced a 3-pack of ads that appeared above the organic results. Then, in February of 2016 AdWords did away with the right side text ads entirely while adding a fourth ad above the organic listings. … Continued
In March of 2016, Google announced the new AdWords experience. After having the “old” interface for 15 years, this was presented as a way to ensure the AdWords experience would be relevant for another 15 years, especially given the rise of video, apps and mobile devices. The new AdWords experience was invite-only for the rest … Continued
What Is The Promotion Extension? AdWords offers several ad extensions which add information to your ad when displayed on search results pages. Sitelinks are those little blue links. Location extensions display the address of the advertiser. Not only do these help your ad occupy more space and be more relevant/attractive (to win those clicks) they … Continued
When Google makes any changes to their SERP, there is always a rhyme and a reason for it.And with each algorithm or layout change comes a widespread need for adaptation from SEO and PPC marketers alike. As we all know, Google’s claim to fame as a search engine has always been showing their users the … Continued
Spot the easy wins - by using Google Webmaster Tools, you can identify keywords that are converting well but have few impressions. People are liking what they see when they do see it, so this would be a great keywords to start targeting with PPC to help bring your brand to more viewers.
One of Internet marketing’s important questions is whether it makes sense to put a marketing budget toward search engine optimization (SEO), pay-per-click advertising (PPC), or both? You’ll find a mix of opinions on the issue. Some feel that adding PPC when a site is already ranking well organically creates unnecessary expensive cannibalism—paying for clicks that would have come for free through an organic ranking. Others believe in a synergistic effect that PPC has on organic traffic. So what is the right answer?