Recent journal entries

Our blog will cover a wide range of topics such as the latest SEO or PPC updates and strategies, email marketing automation, web design trends, new web development technology and various other tips and tricks to help you broaden your knowledge in this ever-changing digital world.

Robert Brady
  • PPC
  • 06.22.2018

Old AdWords Interface Will Be Retired on July 10th

Ever since the announcement of the new AdWords interface at Google Summit in 2016, there has been an uneasiness among experienced advertisers. The old interface has become so familiar and so comfortable. I know where everything is to the point where it’s muscle memory to know how far to move my mouse to exactly hit … Continued

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Robert Brady
  • PPC
  • 05.31.2018

What is AdWords Quality Score?

The AdWords Auction System To understand how Quality Score (QS) is used, you first need to understand a little about Google and their advertising platform AdWords. Whenever someone searches on Google there are two processes that happen at the same time. First, Google must go to their index of internet sites and find the top … Continued

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Robert Brady
  • PPC
  • 05.01.2018

Google Testing New AdWords Format

SERPs Are Always Changing Initially the ads on AdWords all appeared on the right side of search results. Later AdWords introduced a 3-pack of ads that appeared above the organic results. Then, in February of 2016 AdWords did away with the right side text ads entirely while adding a fourth ad above the organic listings. … Continued

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Robert Brady
  • PPC
  • 04.23.2018

Exclusive Features Of The New AdWords Experience

In March of 2016, Google announced the new AdWords experience. After having the “old” interface for 15 years, this was presented as a way to ensure the AdWords experience would be relevant for another 15 years, especially given the rise of video, apps and mobile devices. The new AdWords experience was invite-only for the rest … Continued

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Robert Brady
  • PPC
  • 04.03.2018

Getting Started With AdWords Promotion Extensions

What Is The Promotion Extension? AdWords offers several ad extensions which add information to your ad when displayed on search results pages. Sitelinks are those little blue links. Location extensions display the address of the advertiser. Not only do these help your ad occupy more space and be more relevant/attractive (to win those clicks) they … Continued

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Lana Phillips

Is Google Shifting Its Focus From Organic to Paid Search?

When Google makes any changes to their SERP, there is always a rhyme and a reason for it.And with each algorithm or layout change comes a widespread need for adaptation from SEO and PPC marketers alike. As we all know, Google’s claim to fame as a search engine has always been showing their users the … Continued

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Lana Phillips

“Harness The Power of PPC and SEO for Insane Landing Page Results” Webinar Wrap-Up

Spot the easy wins - by using Google Webmaster Tools, you can identify keywords that are converting well but have few impressions. People are liking what they see when they do see it, so this would be a great keywords to start targeting with PPC to help bring your brand to more viewers.

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Scott Cowley

SEO & PPC: The Facts on Integration, Cannibalism & Synergism

One of Internet marketing’s important questions is whether it makes sense to put a marketing budget toward search engine optimization (SEO), pay-per-click advertising (PPC), or both? You’ll find a mix of opinions on the issue. Some feel that adding PPC when a site is already ranking well organically creates unnecessary expensive cannibalism—paying for clicks that would have come for free through an organic ranking. Others believe in a synergistic effect that PPC has on organic traffic. So what is the right answer?

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