Recent journal entries

Our blog will cover a wide range of topics such as the latest SEO or PPC updates and strategies, email marketing automation, web design trends, new web development technology and various other tips and tricks to help you broaden your knowledge in this ever-changing digital world.

Lana Phillips

Is Google Shifting Its Focus From Organic to Paid Search?

When Google makes any changes to their SERP, there is always a rhyme and a reason for it.And with each algorithm or layout change comes a widespread need for adaptation from SEO and PPC marketers alike. As we all know, Google’s claim to fame as a search engine has always been showing their users the … Continued

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Lana Phillips
  • SEO
  • 10.05.2017

Online Reviews Are Growing In Importance For 2017

With more than 88% of online shoppers incorporating reviews into their purchase decisions, business reviews are growing in importance. And businesses who are afraid of managing their reviews are missing out and hurting their business through inaction. Not only do business reviews provide valuable feedback for businesses, the business reviews and the responses to them … Continued

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Lana Phillips
  • SEO
  • 06.07.2017

What Happens to Your Citations & Website After You Cancel Yext

As an SEO director, citations will forever be the lingering nuisance in my work repertoire. There’s a never-ending supply of them, and they constantly need to be coddled and shielded from outside user edits and data syndication – and it normally has to be done manually. The easy (and expensive) way out is using a … Continued

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Lana Phillips
  • SEO
  • 01.04.2017

Vacationing With SEO: How You’re Subconsciously Using SEO

While I may be making it sound like SEO is usually thought about in terms of marketing and sales, it actually has more of a practical application in our everyday life. We all use the Internet, most of us on a daily basis. Whether you are looking for an answer to a question, a website to purchase a product, or directions to a specific restaurant, you use a search engine to locate that pertinent information.

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Lana Phillips
  • SEO
  • 04.27.2016

Google Reveals How You Can Improve Your Local Ranking

Search engine optimization has become a field crammed with myths and theories. Google rarely shares its secrets, so SEO professionals are required to develop their own best practices in order to rank in local search. Until recently, local ranking influences were just another Google enigma, but the search giant has at last revealed its secrets.

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Lana Phillips
  • SEO
  • 07.16.2015

The Ultimate Schema Write-up for Custom Home Builders

As you might have noticed, Schema can be a lot of extra work - it's probably the sole reason why so few websites implement it. However, as SEO specialists it's something we should all be taking advantage of. Schema.org even says, “the more content you mark up, the better.” As you become more familiar with the vast array of available properties...

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Lana Phillips
  • SEO
  • 05.04.2015

Google Rolls Out Search Updates to Improve Search Experience

Google has recently been announcing new features to improve the overall quality of every Internet search. It started last month when they announced the mobile friendly Google algorithm, which gives all mobile friendly sites higher rankings in their searches in order to give every user the best experience.

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Lana Phillips
  • SEO
  • 03.27.2015

New Mobile Friendly Google Algorithm Update: Provide A Mobile User Experience Or Move Aside

Google has stated: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

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Lana Phillips

“Harness The Power of PPC and SEO for Insane Landing Page Results” Webinar Wrap-Up

Spot the easy wins - by using Google Webmaster Tools, you can identify keywords that are converting well but have few impressions. People are liking what they see when they do see it, so this would be a great keywords to start targeting with PPC to help bring your brand to more viewers.

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Zach Mettra
  • SEO
  • 12.11.2014

Search Engine Optimization (SEO): What We Learned In 2014

One of Internet marketing’s important questions is whether it makes sense to put a marketing budget toward search engine optimization (SEO), pay-per-click advertising (PPC), or both? You’ll find a mix of opinions on the issue. Some feel that adding PPC when a site is already ranking well organically creates unnecessary expensive cannibalism—paying for clicks that would have come for free through an organic ranking. Others believe in a synergistic effect that PPC has on organic traffic. So what is the right answer?

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Zach Mettra
  • SEO
  • 06.07.2013

Top 3 SEO Tips For Franchises

With most traditional franchise operations, the idea was simple. Don't reinvent the wheel. Instead, use a tested and proven business model and rely on the franchisor to handle advertising at the national level. Your only requirement was to put up the capital and cross your fingers. However, the internet changed advertising as we knew it.

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Zach Mettra
  • SEO
  • 05.30.2013

Penguin 2.0 And The New Local SEO Strategy

Just as the dust seemed to be settling following Google's original Penguin update, which rolled out about a year ago, the search engine giant has unleashed a major sequel. Penguin 2.0, which is also being called Penguin 4, debuted on May 22. Due to the fact that it's still in its infancy, its far-reaching implications remain unclear. Still, a few things are apparent. This update seeks to drive home the fact that Google is out for sites that use black-hat SEO techniques. Like its predecessor, Penguin 2.0 is especially touchy about backlinks. Most importantly of all, it appears to have had a huge impact on local search results already.

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