With more than 88% of online shoppers incorporating reviews into their purchase decisions, business reviews are growing in importance. And businesses who are afraid of managing their reviews are missing out and hurting their business through inaction. Not only do business reviews provide valuable feedback for businesses, the business reviews and the responses to them help shape a company’s online reputation.
In BrightLocal’s local consumer survey report, they found:
So what are the review sites you should be on? Vendasta sorted the top review sites by monthly traffic averages.
It may be no surprise that Google tops the cake, so it should be without question the first one to focus on if you’re starting with 0 reviews. Growing your review pool for Google will increase your chances of being included in the Local Packs and therefore increasing your organic traffic – a win for SEO.
Requesting feedback and responding to every review can help businesses protect their brand reputation. Here’s how to get you started with managing your reviews.
That being said, there’s no fleeing from business reviews. The good news is that there are methods to gather more business reviews while effectively managing reviews from customers. Here at Bright Oak, we can help set up your profiles across these high traffic sites, and provide any help along the way. If you need help gathering reviews, ask about our Clout Care platform.
SEO (Search Engine Optimization), or the process of helping your website show up higher in Google rankings is very complicated. Our SEO blog is going to be focussed on sharing our knowledge on the latest Google algorithm updates and overall SEO best practices for all types businesses.
As an SEO director, citations will forever be the lingering nuisance in my work repertoire.
While I may be making it sound like SEO is usually thought about in terms of marketing and sales, it actually has more of a practical application in our everyday life. We all use the Internet, most of us on a daily basis. Whether you are looking for an answer to a question, a website to purchase a product, or directions to a specific restaurant, you use a search engine to locate that pertinent information.
Search engine optimization has become a field crammed with myths and theories. Google rarely shares its secrets, so SEO professionals are required to develop their own best practices in order to rank in local search. Until recently, local ranking influences were just another Google enigma, but the search giant has at last revealed its secrets.
As you might have noticed, Schema can be a lot of extra work - it's probably the sole reason why so few websites implement it. However, as SEO specialists it's something we should all be taking advantage of. Schema.org even says, “the more content you mark up, the better.” As you become more familiar with the vast array of available properties...