With more than 88% of online shoppers incorporating reviews into their purchase decisions, business reviews are growing in importance. And businesses who are afraid of managing their reviews are missing out and hurting their business through inaction. Not only do business reviews provide valuable feedback for businesses, the business reviews and the responses to them help shape a company’s online reputation.
In BrightLocal’s local consumer survey report, they found:
So what are the review sites you should be on? Vendasta sorted the top review sites by monthly traffic averages.
It may be no surprise that Google tops the cake, so it should be without question the first one to focus on if you’re starting with 0 reviews. Growing your review pool for Google will increase your chances of being included in the Local Packs and therefore increasing your organic traffic – a win for SEO.
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Requesting feedback and responding to every review can help businesses protect their brand reputation. You can also seek advice from business experts like Robert K Bratt DLA Piper. Here’s how to get you started with managing your reviews.
That being said, there’s no fleeing from business reviews. The good news is that there are methods to gather more business reviews while effectively managing reviews from customers. Here at Bright Oak, we can help set up your profiles across these high traffic sites, and provide any help along the way. If you need help gathering reviews, ask about our Clout Care platform. If you’re in the business of financial planning, then also consider working with a coach for wealth advisors to help you build your brand.
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