Recent journal entries

Our blog will cover a wide range of topics such as the latest SEO or PPC updates and strategies, email marketing automation, web design trends, new web development technology and various other tips and tricks to help you broaden your knowledge in this ever-changing digital world.

Lana Phillips
  • SEO
  • 03.21.2018

A 2018 Google Algorithm Cheat Sheet

There are a lot of weirdly named Google algorithm updates out there, and we're here to help.

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Lana Phillips
  • SEO
  • 12.04.2017

Your Website’s SEO Holiday Guide

The holiday season is many of our client’s most prime times of the year for sales. For this reason, it is of uttermost importance that their websites are primed and ready for the rush of holiday traffic. Here are 8 steps you can take to ensure a healthy website that is optimized to climb the … Continued

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Lana Phillips

Is Google Shifting Its Focus From Organic to Paid Search?

When Google makes any changes to their SERP, there is always a rhyme and a reason for it.And with each algorithm or layout change comes a widespread need for adaptation from SEO and PPC marketers alike. As we all know, Google’s claim to fame as a search engine has always been showing their users the … Continued

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Lana Phillips
  • SEO
  • 10.05.2017

Online Reviews Are Growing In Importance For 2017

With more than 88% of online shoppers incorporating reviews into their purchase decisions, business reviews are growing in importance. And businesses who are afraid of managing their reviews are missing out and hurting their business through inaction. Not only do business reviews provide valuable feedback for businesses, the business reviews and the responses to them … Continued

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Lana Phillips
  • SEO
  • 06.07.2017

What Happens to Your Citations & Website After You Cancel Yext

As an SEO director, citations will forever be the lingering nuisance in my work repertoire. There’s a never-ending supply of them, and they constantly need to be coddled and shielded from outside user edits and data syndication – and it normally has to be done manually. The easy (and expensive) way out is using a … Continued

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Rory McDaniel

Creating a User Switching System for Developers in Laravel 5.4

Debugging user-related issues can be tricky. As a developer, I’m often tasked with debugging a particular error that a user may encounter. Naturally, the first step is to reproduce that issue. There are many possible solutions to logging in as another users. You could simply set the password hash on all accounts to be the … Continued

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Lana Phillips

One Heck of a Time: My Visit to New Zealand

Paul answers - “Damnit, I was going to call you and say that a client was really upset, and then make you check your emails to get back to them. Oh well, you’re going to New Zealand!”

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Paul Kazyak

The Psychology Behind Successful Client Retention

Whether it is a self-preservation of emotions, moral identity, physical harm, etc. at its' root we tend to use loyalty as a way to protect ourselves.

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Lana Phillips
  • SEO
  • 01.04.2017

Vacationing With SEO: How You’re Subconsciously Using SEO

While I may be making it sound like SEO is usually thought about in terms of marketing and sales, it actually has more of a practical application in our everyday life. We all use the Internet, most of us on a daily basis. Whether you are looking for an answer to a question, a website to purchase a product, or directions to a specific restaurant, you use a search engine to locate that pertinent information.

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Zach Mettra

Bright Oak: The Story Behind The Name

Behind every brand is a story. This article is a window into how Bright Oak got started, how we came up with our name, and what has made us successful.

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Rory McDaniel

It Really Happened: How I Ended Up At Wrigley Field For Game 3 Of The World Series

I’ve been a Cubs fan my whole life. Growing up in southern Illinois, I spent countless hours each summer watching the Cubs on WGN. All baseball fans have a team that you consider to be “your team” from when you were growing up. Don Zimmer and the 1989 Cubs were my team. But as many of … Continued

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